logo Are You Ready To End The 'Feast or Famine' Frustration of Not Having Enough Clients?

Learn How To Attract More Clients With Less 'Selling'

And Get A Consistent Stream of Clients Approaching You
In The Next 90 Days

Dear Fellow Professional,

Michelle Peters, The Business InstructorDoes this sound familiar:

  • You wish you had more clients (or perhaps you need more clients for your practice to survive)?
  • But you worry that if you do more ‘marketing’ it will feel like you are trying to ‘sell’ to you clients?
  • Whenever you do some marketing, it seems like it costs too much for the results you get?

If so, you are definitely in the right place.

I’m Michelle Peters, The Business Instructor, and as a former practising solicitor who loved client work but not the marketing and ‘selling’ part, I understand that you probably wish clients would ‘just appear’ so you can get on with the fee earning work that you really want to be doing. I was the same – when I set up my own business it took me a long time to develop a way of attracting my ideal clients in a way which not only felt comfortable and ethical but actually worked – because it positioned me as the expert so that my clients came to me, asking for my help, making it easy for them to decide to hire me.

Now I want to teach you my PROVEN 5 Step Client Attraction System, so you can attract more new clients to you (so you don’t feel like you are chasing after them) – without spending a fortune on advertising and without doing anything which feels unprofessional or uncomfortable.

This System is for you if:

  • you are a solicitor or other professional with responsibility for business development and client attraction (either a sole practitioner or a partner in a larger firm)
  • you don’t have as many clients as you’d like, or you don’t have enough of your ideal clients
  • you want to attract more of your ideal clients to you (so you don’t feel like you are chasing after them or doing anything which feels ‘salesy
  • You’re ready to turn your expertise into more revenue and more profits

5 Step System

Imagine what it would be like if you could find a way to:

  • stop chasing after new clients and instead get more potential clients to approach you, asking for your help
  • get a constant stream of enquiries from ‘warm’ potential clients without the frustration of ‘feast or famine’

And what if you could do all that in a way which:

  • didn’t require you to spend money on expensive adverts or leaflets and
  • didn’t require ‘salesy’ techniques like direct mail campaigns or emailing or calling people you don’t know?

My ‘More Clients With Less Selling’ 5 Step Client Attraction System will show you how to:

  • Use the right kind of client attraction strategies to quickly and easily develop a relationship with high quality potential clients, and get them to actively approach you to ask for your services
  • Powerfully educate your ideal clients about why they really need your services and why they should instruct you rather than your competitors
  • Position yourself as the trusted advisor and expert, before you even meet your ideal clients for the first time, so they more likely to instruct you

This System has been developed specifically for solicitors who don’t like to ‘sell’ their services, but realise they need to do more to attract high quality prospective clients, more consistently.

What’s the Secret to Attracting More Clients?

Get More ClientsThe secret ingredient in my 5 Step Client Attraction System is using education-based marketing to create a ‘Client Magnet’. Something which attracts your ideal clients to you, so you don’t feel like you are chasing after them. Something which will educate your clients about why they should get professional help from an expert like you and why they should choose you speficially. And something which will target up to 67% of your ideal clients rather than just 3% (which is what most marketing does!).

My System gives you all the tools and a step-by-step guide to creating your own ‘Client Magnets’. But creating them isn’t enough. Not only do they need to have the right content (and positioning) to be effective, but you need to target the right clients, in the right way. Then you need to get your Client Magnet in front of the right potential clients. My System shows you exactly how to do that and how to get the best results.

“In the first 6 months of this year, enquiries have increased by 30% and the percentage of those enquiries becoming clients has increased by 36%.”
Andrew Park, APP Law Solicitors

‘More Clients With Less Selling’
The 5 Step Client Attraction System for Lawyers

Let me walk you through how you will create your own Client Attraction System in the 5 Step ‘More Clients With Less Selling’ Programme.

Step 1 – Create your Education Based Marketing Blueprint

In this module you will create a complete roadmap for your education-based marketing strategy.

In this module you’ll learn

  • What your ideal clients really need to understand before they will instruct you
  • The best way to communicate the right information to your ideal clients so they understand WHY they need the solution you provide and why they should choose yo
  • The most effective ways to use a Client Magnet to attract more of your ideal clients to you, without having to spend more time or money on marketing

I’ll give you my step-by-step planning checklist so you can use not only create a roadmap for what you need to do to implement your education-based marketing strategy, but also have a tool which you can re-use or all your future education-based marketing plans.

By the end of this module you’ll know (and have planned out) exactly what to do, and in what order, to get a consistent flow of new clients approaching you in your chosen area.

Business Plan

“A simple and straightforward guide to putting in place an effective marketing strategy.”
Anup Shah, CVS Solicitors LLP

Step 2: Create Your Client Magnet

This module will show you how to create the perfect Client Magnet for your ideal clients. You’ll learn how to:

  • Create a ‘must read’ title for your Client Magnet
  • Plan the content of your Client Magnet
  • Include the 6 Critical Elements to maximise the effect of you Client Magnet
  • Position yourself as the expert that your ideal client should instruct

I’ll give you a step-by-step template for creating your Client Magnet, so you’ll know exactly what to include (and what not to include) to get the best results. So you just need to follow the formula (plugging in your knowledge and expertise) and the results will follow.

Client attracting report

“Michelle showed me how to use education-based marketing to attract more clients. I signed up for her ” More Clients with Less Selling” programme and she has completely changed my mind on how to market myself and my business. I now feel I have the knowledge and marketing materials and strategies. I need to help me attract more clients.”
Avril Ashley, AJA Legal Ltd

Step 3: Create A Compelling ‘Next Step’ Invitation

This module will show you to create and use an compelling ‘next step’ invitation so that your ideal client will take action once they have read your Client Magnet and they will approach YOU.

You’ll learn:

  • What kind of ‘next steps’ invitations offers motivate your ideal client to take action (and what kind won’t)
  • What type of next step invitation will work best for your practice
  • How to increase the take-up rate of your next step invitation
  • Whether you should be offering a free initial consultation and – if you do – how to make sure it maximises the chances of you being instructed rather than giving away everything but the kitchen sink!

By the end of this module you’ll be clear about the next step you want your ideal clients to take when they have read your report and the words to use so invite them that will make them take action.

solicitor with business card

“An opportunity to think and engage with how to make the most of the marketing activities we already do – very useful.”
Richard Higgs, Clarks Legal LLP

Step 4: Magnetise Your Clients

In this module you will learn the most effective ways to use your Client Magnet to attract more of your ideal clients including:

  • How to use your Client Magnet to double or triple the number of enquiries you get from your website
  • How to get more enquiries and build better relationships through Social Media
  • How to make networking ‘work’ for you
  • How to use your list of existing contacts and prospective clients to get more enquiries
  • How to get other people to promote your client magnets to their clients

This module also includes my “Turn Your Website Into A Client Generating Machine” checklist, which shows you the critical areas of your website you need to focus on (or fix) on to make sure you aren’t missing out on valuable enquiries from your ideal clients.

By the end of this module you’ll have planned out exactly how you are going to get your Client Magnet in front of your ideal clients and the words (verbal or written) you need to use to get them to really want to read your report.


Get More Clients

“One of the most informative & useful sessions I have been to dealing with marketing strategy. Am feeling confident it will produce results.”
Diane Calnan, Fisher Meredith LLP

Step 5: Creating a Follow Up Funnel

In this module you’ll learn how to create a system to keep in touch and start conversations with those who have read your Client Magnet – so that they are more likely to take up your Next Step Invitation, and more likely to instruct you.

You’ll learn:

  • The 3 best ways to follow up to build your relationship and position yourself as the expert (not the seller)
  • How to retain your positioning as an expert when following up
  • How to increase the number of people who actually read your client magnet and then take up your next step offer
  • How and when you can automate your follow up, to free up your time without reducing the results

By the end of this module you’ll know exactly what to do to follow up with your ideal clients in a way which feel professional and which positions you as the expert and trusted advisor, so you ideal clients welcome your call or email.


Clients for solicitors

“Michelle identified some key strategies I needed to implement to improve my sales conversions. I put them into practice and immediately secured a new client as a result.”
Jason Wright, Kingston Smith & Partners LLP


So, if you are ready to end the ‘feast or famine’ frustration of marketing and ready to start using client attraction strategies that feel comfortable and ethical but don’t require you or your fee earners to spend more time on marketing, then let me show you exactly how to do that with my 5 Step More Clients With Less Selling Client Attraction System for Solicitors.

How Does It Work?

To make sure you focus on just one thing at a time, and get it done, this programme is spread out over 6 weeks. So you will be able to fit this around your client work and you won’t get overwhelmed with too much information or to much to do. Because you will be ‘doing it as you learn it’, the full system will be implemented and ready to go by the end of the 8 weeks – this won’t be a set of training sessions ‘waiting to be implemented’.

Here’s how the 6 week programme works:

  • Each of the 5 Steps in the Client Attraction System is covered in detail in a live online training session (approx 60-90 minutes each) which will walk you through exactly what to do, step-by-step, to implement the system into your practice. The dates for the sessions are: February 12th, 19th, 26th and March 12th and 26th (all Thursdays at 9am)
  • All sessions are recorded so if you can’t make the live session you can watch at a time to suit you (or download the mp3 to listen on your phone or in your car).
  • Each training session will last approximately 60-90 minutes and is accompanied by templates and checklists for you to complete after each session as well as examples for you to follow and other tools to make sure you implement what you have learned and get results
  • By the end of the programme you will not only have implemented my 5 Step Client Attraction System into your business, but you will have all the skills and resources you need to implement it again for any other area of your business (or for any other types of clients you want to attract)

Additional Bonuses

Bonus No.1 – ‘Identify Your Ideal Client’ Pre-course module:

The strategies you will learn in this course can be applied to virtually any type of client or any type of problem that you solve. But the trick to making the strategies a success is to pick just one type of client or problem to focus on at a time. In other words, you implement the strategy the first time helping client type 1 or problem type 2, then you can go back and repeat the strategies for another type of problem or client.

Identify your ideal clientsSo how do you know which clients to choose?

To help you get really clear about which types of clients or problems you should choose to start with (and to focus on as we go through this programme) I am going to include a pre-course assignment that will help you get really clear on this.

In this assignment, you’ll work through a series of questions that will help you decide which type of client or problem you should focus on.

Not only that, but I will personally review your assignment to make sure I think your choice will fit well with the strategies I will be teaching you. If not, I will give you personal feedback on this before the course starts and help you find a better type of client or programme to focus on.

Value: £200 (including personal review of your assignment)

Bonus no.2 – 2 Months’ Personal Support Package

SupportI want you to have all the support you need to implement what you learn in this programme and get results. So to make sure you have lots of opportunities to ask me question and get my feedback I am going to give you 2 months of additional access to me via Q&A webinars and a private forum.

This means that in addition to the training sessions every two weeks you will have:

  • A Q&A webinar/phone session with me in March and April where you can ask me specific questions about your implementation of the strategies covered in the programme
  • My special weekly ‘accountability’ questionnaire for you to complete – so you can record the actions you plan to take and keep track of your progress. This is also an opportunity to ask me (privately) any questions you have about your implementation of any of the strategies and get my personal feedback.

Total value: £500+VAT

So what’s the investment?

If you wanted me to work with you privately to go through this 5 Step programme, the investment would be £2,995 +VAT (and it would be worth it because you would see much more than that coming back to you in increased client numbers and higher fees or prices). But the good news is that I have designed this group programme to be as affordable as possible for those with smaller businesses at less than one third of the investment for private programme with me.

This programme is easily worth the modest investment of £995+VAT– if you got just one more client as a result of implementing this system into your practice then it would have paid for itself (I’m assuming a new client is worth at least £995 to you in profit over the total time that client stays with you).

But we’re not talking about building a system to get you one more client – we’re talking about a system to bring you more clients every month. And, once it’s set up, you don’t need to spend much (if any) extra time on your marketing than you do now – in fact, you may even be spending less time because a lot of the system can be automated. So not only will you be able to attract more clients, but in less of your own time – meaning more time for fee earning and more profits into your practice.

But because I know cash flow can be a challenge when you don’t have as many clients as you need, I want to make it even easier for you to say ‘yes’ to yourself and get this system implemented into your practice in the next 3 months. So I’m offering a cash-flow friendly option of two payments of £550+VAT (30 days apart).

My Personal 100% Money Back Guarantee

“I’m confident that when you enrol in this programme and implement the strategies I’ll be showing you, you will attract more of your ideal clients, more often – bringing more fee income profits into your practice. But I want you to be 100% satisfied with your decision to work with me. If at any time before the third training session you are not completely confident that we will produce the results you are looking for, I will give you a full 100% refund of the fees you have paid – no quibbles.”

I was attracted by Michelle’s experience and understanding of the commercial legal services market…. She proposed a more coherent strategic approach, based around knowledge/education based marketing. It is still early days but I can already see a significant increase in the number of new enquiries, and the percentage who become clients. In the first 6 months of this year, enquiries have increased by 30% and the percentage of those enquiries becoming clients has increased by 36%. Michelle gives good value and I would recommend her to anyone running a practice similar to mine
Andrew Park, APP Law Solicitors


Because I like to reward people who take decisive action (they make the best clients, don’t you find?) I am offering a special bonus for those who act quickly. So if you are one of the first 7 people to register I will include a private 60 minute Get Clients Accelerator Session with me. You can use this to get my 1 on 1 help on any area you want at any time during the programme to accelerate your results. Here are some ideas:

  • use it at the beginning so we can explore in depth together which clients you should focus on when writing your Client Magnet, to make sure you get the best results in the shortest time
  • ask me to personally review your Client Magnet once you have written it, so you can get my recommendations for how to improve it
  • use your hour with me to go in-depth on how you are going to get your Client Magnet in front of your ideal clients.

It’s up to you. But with this bonus you have the benefit of knowing that you can get an hour of my 1 on 1 help in the way that is going to help you most. You just need to use your session at some point during the programme.

Value £350+VAT

Are you thinking ‘I know I need this, but I can’t afford it’?

If you take advantage of the single payment option, the investment for this programme is only £995+VAT. And for that you are getting all the training, tools, templates and support you need to attract more clients and grow your practice. It’s a small investment in YOUR training and skills as a business owner which will help you make more money in your practice or business for years to come.

But there’s no need to take my word for it you can try the programme for yourself and see for yourself how it can help you. If you aren’t 100% convinced it is going to transform your business, you can ask for your money back in full under my guarantee – just let me know any time before the third training session. It’s risk-free.

If cash-flow is a challenge for you, you can spread your investment by paying in three instalments. If you want to, you can even spread the payments even further by paying with your credit card and then making repayments whenever suits you best.

If you are still asking yourself whether you can afford to do this programme, let me ask you a different question: “can you afford not to?” If your practice isn’t producing you the income you need to enjoy the lifestyle you want, you need to do something to change that. This programme can help you, but only if you take action now and say “yes” to getting this training and support for yourself.

What if you can’t make some of the sessions?

The training sessions for each of the 5 steps in the Client Attraction System are all pre-recorded and available for you to watch at a time that suits you. You will get access to a new training session every two weeks and you can watch it online, download it to watch later, or even download the audio recording to listen in your car or on your phone whenever you want.

The live training calls will also be recorded. So if you can’t attend live, you can send in your question, I will answer it during the call, and you’ll get the recording so you can listen to the answer. The dates for the live training sessions are shown above.

You will also get the chance to ask me questions via the forum or via your weekly accountability questionnaire (where you tell me what steps you have taken and what areas, if any, you need further help with). So whether or not you can make the live Q&A sessions, you WILL get your questions answered.

Are you worried that you might not have enough time for this?

Finding enough time to do everything in your business can be a real challenge – I know you still have to provide the service your clients want and do all the other things associated with running your practice. The good news is that this programme is designed to be easy to fit in around your commitments because the only fixed training times will be the live training sessions. If you can’t make the training session  you can email in your questions so they still get answered and you can listen to the answers on the recording of the call, so you won’t miss out.

So this programme is flexible and easy to fit into your schedule. And because it will show you exactly what to do, step-by-step, it will help you attract more clients even if you only spend 2 hours a week working on your business – because those two hours will be spent doing the right things, in the right order, to make sure you get results quickly.

What if you don’t want to be in a ‘group’ programme?

This programme doesn’t really involve doing things as a ‘group’ – other than attending the live Q&A calls with me where everyone gets to ask their individual questions, and everyone else can listen and learn from the answer. Apart from that, you won’t be interacting as a ‘group’ unless you choose to, via the forum (which I encourage, as it’s a great way to share ideas and support each other). So this is really more of a private study programme, with additional advice and feedback available from me via the Personal Support Package that I’m offering a bonus.

But, if you prefer a private programme with me, where we work together to implement all 5 Steps into your practice or firm, then the investment is £2,995+VAT. Contact me directly and we’ll arrange a time to discuss whether this option is right for you.


YES MICHELLE, I want to Attract More Clients with Less ‘Selling’

I understand I will get:

      • 5 in-depth Training Modules showing me exactly how to implement the 5 Step Client Attraction System
      • Templates, tools, checklists and examples, so you I can get faster and more consistent results

PLUS I’ll receive these bonuses:

      • The ‘Identify Your Ideal Client’ pre-course module with personal review by Michelle (value £200+VAT)
      • 2 Months’ Personal Support Package: 2 x Q&A sessions and weekly accountability questionnaire to monitor your progress and keep you on track (value £500)
      • PLUS, if I am one of the 1st 7 people to enrol in this programme I will receive a 60 minute private Get Clients Accelerator Session to use at any time during the programme (value £350+VAT).

PLUS, I know I’m protected by your Personal 100% Money Back Guarantee.


for the “More Clients With Less Selling” Programme


I’d like to save money with the £995+VAT single payment option

I prefer to make 2 easy payments of £550+VAT

(payments will be 30 days apart)

If you need an invoice prior to payment then email my team
to request this stating which payment option you have selected.

Payments are processed by The Business Instructor Ltd. You do not need a Paypal account to make a payment – you can use PayPal to pay via credit card.

So, are you ready to start attracting your ideal clients? Reserve your place today because the course starts on 1 June!

I’m looking forward to helping you build you 5 Step Client Attraction System that will be bringing you clients for months and years to come.


MAP signature - small



Michelle Peters
The Business Instructor

P.S. The most important thing you can do today is make a DECISION about whether you want to move forward with this programme or not. I know you’re too busy to put anything else on your to put on your ‘to do’ or ‘to think about’ list – so trust your instincts on this one. If it’s a YES, then enrol in the programme today to make sure you take advantage of the special rate and bonuses.

P.P.S. The sooner you enrol, the sooner I can send you the ‘Identify Your Ideal Client’ pre-course module and the more time you’ll have to get my feedback before the course starts. That way, you can be sure you’ll be fully prepared for the start of the course and able to make the most of it right from the start.


“I have been working with Michelle for the past 3 months on her “More Clients with Less Selling” Programme. Michelle has helped me think differently about my business and create a new business model which means I can stop doing the things I don’t enjoy and focus on what I enjoy doing most. I really liked the fact that Michelle has a very logical and step-by-step approach which makes everything seem simple and easy to follow. As a result of going through this programme, I now have a marketing system in for my new business model: including a ‘Client Magnet’ to send out to potential clients as a way of starting conversations with them, a way of following up which isn’t ‘salesy’, and a way of talking to potential clients that shows them the value of working with me and the solutions I can bring to their business. In fact, the very first meeting I had with a prospective client after learning Michelle’s system resulted in me getting hired! I’m absolutely over the moon and would recommend her without hesitation to other business owners who want to grow their business.””
Lucy Paddock, Consultant


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