Dear Fellow Professional,
If so, you are definitely in the right place.
I’m Michelle Peters, The Business Instructor, and as a former practising solicitor who loved client work but not the marketing and ‘selling’ part, I understand that you probably wish clients would ‘just appear’ so you can get on with the fee earning work that you really want to be doing. I was the same – when I set up my own business it took me a long time to develop a way of attracting my ideal clients in a way which not only felt comfortable and ethical but actually worked – because it positioned me as the expert so that my clients came to me, asking for my help, making it easy for them to decide to hire me.
Now I want to teach you my PROVEN 5 Step Client Attraction System, so you can attract more new clients to you (so you don’t feel like you are chasing after them) – without spending a fortune on advertising and without doing anything which feels unprofessional or uncomfortable.
This System is for you if:
Imagine what it would be like if you could find a way to:
And what if you could do all that in a way which:
My ‘More Clients With Less Selling’ 5 Step Client Attraction System will show you how to:
This System has been developed specifically for solicitors who don’t like to ‘sell’ their services, but realise they need to do more to attract high quality prospective clients, more consistently.
The secret ingredient in my 5 Step Client Attraction System is using education-based marketing to create a ‘Client Magnet’. Something which attracts your ideal clients to you, so you don’t feel like you are chasing after them. Something which will educate your clients about why they should get professional help from an expert like you and why they should choose you speficially. And something which will target up to 67% of your ideal clients rather than just 3% (which is what most marketing does!).
My System gives you all the tools and a step-by-step guide to creating your own ‘Client Magnets’. But creating them isn’t enough. Not only do they need to have the right content (and positioning) to be effective, but you need to target the right clients, in the right way. Then you need to get your Client Magnet in front of the right potential clients. My System shows you exactly how to do that and how to get the best results.
Let me walk you through how you will create your own Client Attraction System in the 5 Step ‘More Clients With Less Selling’ Programme.
In this module you will create a complete roadmap for your education-based marketing strategy. In this module you’ll learn I’ll give you my step-by-step planning checklist so you can use not only create a roadmap for what you need to do to implement your education-based marketing strategy, but also have a tool which you can re-use or all your future education-based marketing plans. By the end of this module you’ll know (and have planned out) exactly what to do, and in what order, to get a consistent flow of new clients approaching you in your chosen area.
This module will show you how to create the perfect Client Magnet for your ideal clients. You’ll learn how to: I’ll give you a step-by-step template for creating your Client Magnet, so you’ll know exactly what to include (and what not to include) to get the best results. So you just need to follow the formula (plugging in your knowledge and expertise) and the results will follow.
This module will show you to create and use an compelling ‘next step’ invitation so that your ideal client will take action once they have read your Client Magnet and they will approach YOU. You’ll learn: By the end of this module you’ll be clear about the next step you want your ideal clients to take when they have read your report and the words to use so invite them that will make them take action.
In this module you will learn the most effective ways to use your Client Magnet to attract more of your ideal clients including: This module also includes my “Turn Your Website Into A Client Generating Machine” checklist, which shows you the critical areas of your website you need to focus on (or fix) on to make sure you aren’t missing out on valuable enquiries from your ideal clients. By the end of this module you’ll have planned out exactly how you are going to get your Client Magnet in front of your ideal clients and the words (verbal or written) you need to use to get them to really want to read your report.
In this module you’ll learn how to create a system to keep in touch and start conversations with those who have read your Client Magnet – so that they are more likely to take up your Next Step Invitation, and more likely to instruct you.
You’ll learn:
By the end of this module you’ll know exactly what to do to follow up with your ideal clients in a way which feel professional and which positions you as the expert and trusted advisor, so you ideal clients welcome your call or email.
So, if you are ready to end the ‘feast or famine’ frustration of marketing and ready to start using client attraction strategies that feel comfortable and ethical but don’t require you or your fee earners to spend more time on marketing, then let me show you exactly how to do that with my 5 Step More Clients With Less Selling Client Attraction System for Solicitors.
To make sure you focus on just one thing at a time, and get it done, this programme is spread out over 6 weeks. So you will be able to fit this around your client work and you won’t get overwhelmed with too much information or to much to do. Because you will be ‘doing it as you learn it’, the full system will be implemented and ready to go by the end of the 8 weeks – this won’t be a set of training sessions ‘waiting to be implemented’.
Here’s how the 6 week programme works:
Bonus No.1 – ‘Identify Your Ideal Client’ Pre-course module: The strategies you will learn in this course can be applied to virtually any type of client or any type of problem that you solve. But the trick to making the strategies a success is to pick just one type of client or problem to focus on at a time. In other words, you implement the strategy the first time helping client type 1 or problem type 2, then you can go back and repeat the strategies for another type of problem or client. To help you get really clear about which types of clients or problems you should choose to start with (and to focus on as we go through this programme) I am going to include a pre-course assignment that will help you get really clear on this. In this assignment, you’ll work through a series of questions that will help you decide which type of client or problem you should focus on. Not only that, but I will personally review your assignment to make sure I think your choice will fit well with the strategies I will be teaching you. If not, I will give you personal feedback on this before the course starts and help you find a better type of client or programme to focus on. Value: £200 (including personal review of your assignment)So how do you know which clients to choose?
Bonus no.2 – 2 Months’ Personal Support Package This means that in addition to the training sessions every two weeks you will have: Total value: £500+VATI want you to have all the support you need to implement what you learn in this programme and get results. So to make sure you have lots of opportunities to ask me question and get my feedback I am going to give you 2 months of additional access to me via Q&A webinars and a private forum.
If you wanted me to work with you privately to go through this 5 Step programme, the investment would be £2,995 +VAT (and it would be worth it because you would see much more than that coming back to you in increased client numbers and higher fees or prices). But the good news is that I have designed this group programme to be as affordable as possible for those with smaller businesses at less than one third of the investment for private programme with me.
This programme is easily worth the modest investment of £995+VAT– if you got just one more client as a result of implementing this system into your practice then it would have paid for itself (I’m assuming a new client is worth at least £995 to you in profit over the total time that client stays with you).
But we’re not talking about building a system to get you one more client – we’re talking about a system to bring you more clients every month. And, once it’s set up, you don’t need to spend much (if any) extra time on your marketing than you do now – in fact, you may even be spending less time because a lot of the system can be automated. So not only will you be able to attract more clients, but in less of your own time – meaning more time for fee earning and more profits into your practice.
But because I know cash flow can be a challenge when you don’t have as many clients as you need, I want to make it even easier for you to say ‘yes’ to yourself and get this system implemented into your practice in the next 3 months. So I’m offering a cash-flow friendly option of two payments of £550+VAT (30 days apart).
“I’m confident that when you enrol in this programme and implement the strategies I’ll be showing you, you will attract more of your ideal clients, more often – bringing more fee income profits into your practice. But I want you to be 100% satisfied with your decision to work with me. If at any time before the third training session you are not completely confident that we will produce the results you are looking for, I will give you a full 100% refund of the fees you have paid – no quibbles.”
Because I like to reward people who take decisive action (they make the best clients, don’t you find?) I am offering a special bonus for those who act quickly. So if you are one of the first 7 people to register I will include a private 60 minute Get Clients Accelerator Session with me. You can use this to get my 1 on 1 help on any area you want at any time during the programme to accelerate your results. Here are some ideas: It’s up to you. But with this bonus you have the benefit of knowing that you can get an hour of my 1 on 1 help in the way that is going to help you most. You just need to use your session at some point during the programme. Value £350+VAT
SPECIAL BONUS FOR FIRST 7 PEOPLE ONLY
If you take advantage of the single payment option, the investment for this programme is only £995+VAT. And for that you are getting all the training, tools, templates and support you need to attract more clients and grow your practice. It’s a small investment in YOUR training and skills as a business owner which will help you make more money in your practice or business for years to come.
But there’s no need to take my word for it you can try the programme for yourself and see for yourself how it can help you. If you aren’t 100% convinced it is going to transform your business, you can ask for your money back in full under my guarantee – just let me know any time before the third training session. It’s risk-free.
If cash-flow is a challenge for you, you can spread your investment by paying in three instalments. If you want to, you can even spread the payments even further by paying with your credit card and then making repayments whenever suits you best.
If you are still asking yourself whether you can afford to do this programme, let me ask you a different question: “can you afford not to?” If your practice isn’t producing you the income you need to enjoy the lifestyle you want, you need to do something to change that. This programme can help you, but only if you take action now and say “yes” to getting this training and support for yourself.
The training sessions for each of the 5 steps in the Client Attraction System are all pre-recorded and available for you to watch at a time that suits you. You will get access to a new training session every two weeks and you can watch it online, download it to watch later, or even download the audio recording to listen in your car or on your phone whenever you want.
The live training calls will also be recorded. So if you can’t attend live, you can send in your question, I will answer it during the call, and you’ll get the recording so you can listen to the answer. The dates for the live training sessions are shown above.
Finding enough time to do everything in your business can be a real challenge – I know you still have to provide the service your clients want and do all the other things associated with running your practice. The good news is that this programme is designed to be easy to fit in around your commitments because the only fixed training times will be the live training sessions. If you can’t make the training session you can email in your questions so they still get answered and you can listen to the answers on the recording of the call, so you won’t miss out.
So this programme is flexible and easy to fit into your schedule. And because it will show you exactly what to do, step-by-step, it will help you attract more clients even if you only spend 2 hours a week working on your business – because those two hours will be spent doing the right things, in the right order, to make sure you get results quickly.
This programme doesn’t really involve doing things as a ‘group’ – other than attending the live Q&A calls with me where everyone gets to ask their individual questions, and everyone else can listen and learn from the answer. Apart from that, you won’t be interacting as a ‘group’ unless you choose to, via the forum (which I encourage, as it’s a great way to share ideas and support each other). So this is really more of a private study programme, with additional advice and feedback available from me via the Personal Support Package that I’m offering a bonus.
But, if you prefer a private programme with me, where we work together to implement all 5 Steps into your practice or firm, then the investment is £2,995+VAT. Contact me directly and we’ll arrange a time to discuss whether this option is right for you.
YES MICHELLE, I want to Attract More Clients with Less ‘Selling’
I understand I will get:
PLUS I’ll receive these bonuses:
PLUS, I know I’m protected by your Personal 100% Money Back Guarantee.
I’d like to save money with the £995+VAT single payment option
I prefer to make 2 easy payments of £550+VAT
(payments will be 30 days apart)
If you need an invoice prior to payment then email my team
to request this stating which payment option you have selected.
Payments are processed by The Business Instructor Ltd. You do not need a Paypal account to make a payment – you can use PayPal to pay via credit card.
So, are you ready to start attracting your ideal clients? Reserve your place today because the course starts on 1 June!
I’m looking forward to helping you build you 5 Step Client Attraction System that will be bringing you clients for months and years to come.
Yours,
Michelle Peters
The Business Instructor
P.S. The most important thing you can do today is make a DECISION about whether you want to move forward with this programme or not. I know you’re too busy to put anything else on your to put on your ‘to do’ or ‘to think about’ list – so trust your instincts on this one. If it’s a YES, then enrol in the programme today to make sure you take advantage of the special rate and bonuses.
P.P.S. The sooner you enrol, the sooner I can send you the ‘Identify Your Ideal Client’ pre-course module and the more time you’ll have to get my feedback before the course starts. That way, you can be sure you’ll be fully prepared for the start of the course and able to make the most of it right from the start.
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