Are You Ready To End the ‘Feast or Famine’ Frustraton of Not Having Enough Clients?

Learn how To Atract More Clients With Less ‘Selling’

And Get A Consistent Stream of Clients Approaching You
In The Next 90 Days

Dear Fellow Professional,

Does this sound familiar:

You wish you had more clients (or perhaps you need more clients for your practice to survive)?

But you worry that if you do more ‘marketing’ it will feel like you are trying to ‘sell’ to you clients?

Whenever you do some marketing, it seems like it costs too much for the results you get?

If so, you are definitely in the right place.

I’m Michelle Peters, The Business Instructor, and as a former practising solicitor myself, I understand that you probably wish clients would ‘just appear’ so you can get on with the fee earning work that you really want to be doing. I was the same – when I set up my own business it took me a long time to develop a way of attracting my ideal clients in a way which not only felt comfortable and ethical but actually worked – because it positioned me as the expert so that my clients came to me, asking for my help, making it easy for them to decide to hire me.

Now I want to teach you my PROVEN 5 Step Client Attraction System, so you can attract more new clients to you (so you don’t feel like you are chasing after them) – without spending a fortune on advertising and without doing anything which feels unprofessional or uncomfortable.

This System is for you if:

you are a solicitor with responsibility for business development and client attraction (either a sole practitioner or a partner in a larger firm)

you don’t have as many clients as you’d like, or you don’t have enough of your ideal clients

you want to attract more of your ideal clients to you (so you don’t feel like you are chasing after them or doing anything which feels ‘salesy

You’re ready to turn your expertise into more revenue and more profits

Imagine what it would be like if you could find a way to:

stop chasing after new clients and instead get more potential clients to approach you, asking for your help
get a constant stream of enquiries from ‘warm’ potential clients without the frustration of ‘feast or famine’

And what if you could do all that in a way which:

didn’t require you to spend money on expensive adverts or leaflets and
didn’t require ‘salesy’ techniques like direct mail campaigns or emailing or calling people you don’t know?

My ‘More Clients With Less Selling’ 5 Step Client Attraction System will show you how to:

Use the right kind of client attraction strategies to quickly and easily develop a relationship with high quality potential clients, and get them to actively approach you to ask for your services
Powerfully educate your ideal clients about why they really need your services and why they should instruct you rather than your competitors
Position yourself as the trusted advisor and expert, before you even meet your ideal clients for the first time, so they more likely to instruct you

This System has been developed specifically for professionals who don’t like to ‘sell’ their services, but realise they need to do more to attract high quality prospective clients, more consistently.

What’s the Secret to Attracting More Clients?

The secret ingredient in my 5 Step Client Attraction System is using education-based marketing to create a ‘Client Magnet’. Something which atracts your ideal clients to you, so you don’t feel like you are chasing after them. Something which will educate your clients about why they should get professional help from a lawyer and why they should instruct you. And something which will target up to 67% of your ideal clients rather than just 3% (which is what most marketing does!).

My System gives you all the tools and a step-by-step guide to creating your own ‘Client Magnets’. But creating them isn’t enough. Not only do they need to have the right content (and positioning) to be effective, but you need to target the right clients, in the right way. Then you need to get your Client Magnet in front of the right potential clients. My System shows you exactly how to do that and how to get the best results.

“In the first 6 months of this year, enquiries have increased by 30% and the percentage of those enquiries becoming clients has increased by 36%.”

Andrew Park, APP Law Solicitors

‘More Clients With Less Selling’
The 5 Step Client Attraction System

Let me walk you through creating your own Client Attraction System in the 5 Step ‘More Clients With Less Selling’ Programme.

Step 1 – Create your 90 Day Education Based Marketing Blueprint

In this module you will create a complete roadmap for your education-based marketing for the next 90 days.

In this module you’ll learn

What your ideal clients really need to understand before they will instruct you
The best way to communicate the right information to your ideal clients so they understand WHY they need the solution you provide and why they should choose yo
The most effective ways to use a Client Magnet to attract more of your ideal clients to you, without having to spend more time or money on marketing

I’ll give you my step-by-step planning checklist so you can use not only create a roadmap for what you need to do in the next 90 days, but also have a tool which you can re-use or all your future education-based marketing.

By the end of this module you’ll know (and have planned out) exactly what to do, and in what order, to get a consistent flow of new clients approaching you in your chosen area.

“A simple and straightforward guide to putting in place an effective marketing strategy.”

Anup Shah, CVS Solicitors LLP (Seminar 23 Oct 2013)

Step 2: Create Your Client Magnet

This module will show you how to create the perfect Client Magnet for your ideal clients. You’ll learn how to:

Create a ‘must read’ title for your Client Magnet

Plan the content of your Client Magnet
Include the 6 Critical Elements to maximise the effect of you Client Magnet

Position yourself as the expert that your ideal client should instruct

I’ll give you a step-by-step template for creating your Client Magnet, so you’ll know exactly what to include (and what not to include) to get the best results. So you just need to follow the formula (plugging in your knowledge and expertise) and the results will follow.

“Michelle showed me how to use education-based marketing to attract more clients. I signed up for her ” More Clients with Less Selling” programme and she has completely changed my mind on how to market myself and my business. I now feel I have the knowledge and marketing materials and strategies. I need to help me attract more clients.”

Avril Ashley, AJA Legal Ltd

Step 3: Create A Compelling ‘Next Step’ Invitation

This module will show you to create and use an compelling ‘next step’ invitation so that your ideal client will take action once they have read your Client Magnet and they will approach YOU.

You’ll learn:

What kind of ‘next steps’ invitations offers motivate your ideal client to take action (and what kind won’t)
What type of next step invitation will work best for your practice
How to increase the take-up rate of your next step invitation
Whether you should be offering a free initial consultation and – if you do – how to make sure it maximises the chances of you being instructed rather than giving away everything but the kitchen sink!

By the end of this module you’ll be clear about the next step you want your ideal clients to take when they have read your report and the words to use so invite them that will make them take action.

“An opportunity to think and engage with how to make the most of the marketing activities we already do – very useful.”

Richard Higgs, Clarks Legal LLP (Seminar 1 May 2013)

Step 4: Magnetise Your Clients

In this module you will learn the most effective ways to use your Client Magnet to attract more of your ideal clients including:

How to use your Client Magnet to double or triple the number of enquiries you get from your website
How to get more enquiries and build better relationships through Social Media
How to make networking ‘work’ for you
How to use your list of existing contacts and prospective clients to get more enquiries
How to get other people to promote your client magnets to their clients

This module also includes my “Turn Your Website Into A Client Generating Machine” checklist, which shows you the critical areas of your website you need to focus on (or fix) on to make sure you aren’t missing out on valuable enquiries from your ideal clients.

By the end of this module you’ll have planned out exactly how you are going to get your Client Magnet in front of your ideal clients and the words (verbal or written) you need to use to get them to really want to read your report.

“One of the most informative & useful sessions I have been to dealing with marketing strategy. Am feeling confident it will produce results.”

Diane Calnan, Fisher Meredith LLP (Seminar 1 May 2013)

Step 5: Creating a Follow Up Funnel

In this module you’ll learn how to create a system to keep in touch and start conversations with those who have read your Client Magnet – so that they are more likely to take up your Next Step Invitation, and more likely to instruct you.

You’ll learn:

The 3 best ways to follow up to build your relationship and position yourself as the expert (not the seller)
How to retain your positioning as an expert when following up
How to increase the number of people who actually read your client magnet and then take up your next step offer
How and when you can automate your follow up, to free up your time without reducing the results

By the end of this module you’ll know exactly what to do to follow up with your ideal clients in a way which feel professional and which positions you as the expert and trusted advisor, so you ideal clients welcome your call or email.

“Michelle identified some key strategies I needed to implement to improve my sales conversions. I put them into practice and immediately secured a new client as a result.”

Jason Wright, Kingston Smith & Partners LLP

So, if you are ready to end the ‘feast or famine’ frustration of marketing and ready to start using client attraction strategies that feel comfortable and ethical but don’t require you or your fee earners to spend more time on marketing, then let me show you exactly how to do that with my 5 Step More Clients With Less Selling Client Attraction System.

How Does It Work?

To make sure you focus on just one thing at a time, and get it done, this programme is spread out over 90 days. So you will be able to fit this around your client work and you won’t get overwhelmed with too much information or to much to do. Because you will be ‘doing it as you learn it’, the full system will be implemented into your business by the end of the 90 days – this won’t be a set of training sessions ‘waiting to be implemented’.

Here’s how the 90 day programme works:

You will have access to a video training session every two weeks – one training session for each of the 5 modules
Each training session will last 60-90 minutes and can be accessed from your computer or tablet (or you can download the mp3 audio to listen in your car or on your phone)
In between sessions you can ask me questions about anything covered in the programme via an online forum.
After the final training session we will have a private 30 minute ‘review and implementation’ call to ensure any outstanding questions you have are answered
There will be templates, checklists and tools for you to complete after each session to make sure you implement what you have learned and get results
By the end of the programme you will not only have implemented my 5 Step Client Attraction System into your business, but you will have all the skills and resources you need to implement it again for any other area of your business (or for any other types of clients you want to attract)

Additional Bonuses

Bonus No.1 – ‘Identify Your Ideal Client’ Pre-course module:

The strategies you will learn in this course can be applied to virtually any type of client or any type of problem that you solve. But the trick to making the strategies a success is to pick just one type of client or problem to focus on at a time. In other words, you implement the strategy the first time helping client type 1 or problem type 2, then you can go back and repeat the strategies for another type of problem or client.

So how do you know which clients to choose?

To help you get really clear about which types of clients or problems you should choose to start with (and to focus on as we go through this programme) I am going to include a pre-course assignment that will help you get really clear on this.

In this assignment, you’ll work through a series of questions that will help you decide which type of client or probvlem you should focus on.

Not only that, but I will personally review your assignment to make sure I think your choice will fit well with the strategies I will be teaching you. If not, I will give you personal feedback on this before the course starts and help you find a better type of client or programme to focus on.

Value: £200 (including personal review of your assignment)

Bonus no.2 – Two Private ‘Accelerator’ Sessions with me

I want you to have all the support you need to implement what you learn in this programme and get results. So to make sure you have lots of opportunities to ask me question and get my feedback I am going to give you TWO private 45 minute ‘Accelerator’ sessions with me by phone or Skype.

In these sessions we’ll review your progress and your implementation of the trainings and answer any questions you have. This is your chance to get my expert input into your Client Magnet and your marketing strategies, and it will really accelerate your results.

Total value: £500+VAT

To Recap – Here’s what you’ll get with my
‘More Clients With Less Selling’ 5 Step Client Attraction Programme:

5 Training Sessions teaching my proven 5 Step Client Attraction System (watch online or download to watch again later)
30 minute follow up ‘review and implementation call’ at the end of the programme
Access to me between sessions via online forum to get your questions answered
Templates, tools and checklists, so you can get faster and more consistent results

PLUS You’ll receive these bonuses

The ‘Identify Your Ideal Client’ pre-course module with personal review by me (value £200+VAT)
Two Private 45 minute ‘Accelerator’ Sessions with me (value £500+VAT)

“I was attracted by Michelle’s experience and understanding of the commercial legal services market…. She proposed a more coherent strategic approach, based around knowledge/education based marketing. It is still early days but I can already see a significant increase in the number of new enquiries, and the percentage who become clients. In the first 6 months of this year, enquiries have increased by 30% and the percentage of those enquiries becoming clients has increased by 36%. Michelle gives good value and I would recommend her to anyone running a practice similar to mine“

Andrew Park, APP Law Solicitors

So what’s the investment?

Let’s get straight to the point: this 90 day programme is easily worth the investment of £995+VAT– if you got just one more client as a result of implementing this system into your practice then it would have paid for itself (I’m assuming a new client is worth at least £995 to you in profit over the total time that client stays with you).

But we’re not talking about building a system to get you one more client – we’re talking about a system to bring you more clients every month. And, once it’s set up, you don’t need to spend much (if any) extra time on your marketing than you do now – in fact, you may even be spending less time because a lot of the system can be automated. So not only will you be able to attract more clients, but in less of your own time – meaning more time for fee earning and more profits into your pracitce.

But because I know cash flow can be a challenge when you don’t have as many clients as you need, I want to make it even easier for you to say ‘yes’ to yourself and get this system implemented into your practice in the next 3 months. So I’m offering a special “3 pay” payment plan to help you get started easily with an initial payment of just £395+VAT, followed by two further monthly payments of £395+VAT 30 days apart. So you can start implementing the strategies from this programme – and start seeing results – before you finish paying for it.

My Personal 30 Day 100% Money Back Guarantee

“I’m confident that when you enrol in this programme and implement the strategies I’ll be showing you, you will attract more of your ideal clients, more often – bringing more fee income profits into your practice. But I want you to be 100% satisfied with your decision to work with me. If at any time during the first 30 days of the programme you are not completely confident that we will produce the results you are looking for, I will give you a full 100% refund of the fees you have paid – no quibbles.”

RESERVE YOUR PLACE NOW

YES MICHELLE, I want to Attract More Clients with Less ‘Selling’

I understand I will get:

5 Training Sessions teaching my proven 5 Step Client Attraction System
30 minute follow up ‘Review and Implementation Call’
Access to me between sessions via online forum to get your questions answered
Templates, tools and checklists, so you can get faster and more consistent results

PLUS I’ll receive these bonuses:

The ‘Identify Your Ideal Client’ pre-course module with personal review by Michelle (value £200+VAT)
Two Private 45 minute ‘Accelerator’ Sessions with Michelle (value £500+VAT)

PLUS, I know I’m protected by your Personal 30 Day Money Back Guarantee.

REGISTER ME NOW
for the “More Clients With Less Selling” Programme

I’d like to save money with the £995+VAT single payment option

I prefer to make 2 easy payments of £550+VAT

(payments will be 30 days apart)

If you need an invoice prior to payment then email my team
to request this stating which payment option you have selected.

Payments are processed by The Business Instructor Ltd. You do not need a Paypal account to make a payment – you can use PayPal to pay via credit card.

I’m looking forward to helping you build you 5 Step Client Attraction System that will be bringing you clients for months and years to come.

Yours,

Michelle Peters
The Business Instructor

P.S. The most important thing you can do today is make a DECISION about whether you want to move forward with this programme or not. I know you’re too busy to put anything else on your to put on your ‘to do’ or ‘to think about’ list – so trust your instincts on this one. If it’s a YES, then enrol in the programme today to make sure you take advantage of the special rate and bonuses.

P.P.S. The sooner you enrol, the sooner I can send you the ‘Identify Your Ideal Client’ pre-course module so you can get started.

“I have been working with Michelle for the past 3 months on her “More Clients with Less Selling” Programme. Michelle has helped me think differently about my business and create a new business model which means I can stop doing the things I don’t enjoy and focus on what I enjoy doing most. I really liked the fact that Michelle has a very logical and step-by-step approach which makes everything seem simple and easy to follow. As a result of going through this programme, I now have a marketing system in for my new business model: including a ‘Client Magnet’ to send out to potential clients as a way of starting conversations with them, a way of following up which isn’t ‘salesy’, and a way of talking to potential clients that shows them the value of working with me and the solutions I can bring to their business. In fact, the very first meeting I had with a prospective client after learning Michelle’s system resulted in me getting hired! I’m absolutely over the moon and would recommend her without hesitation to other business owners who want to grow their business.””

Lucy Paddock, Consultant

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