And Get A Consistent Stream of Clients Approaching You
In The Next 90 Days
Dear Fellow Professional,
If so, you are definitely in the right place.
I’m Michelle Peters, The Business Instructor, and as a former practising solicitor myself, I understand that you probably wish clients would ‘just appear’ so you can get on with the fee earning work that you really want to be doing. I was the same – when I set up my own business it took me a long time to develop a way of attracting my ideal clients in a way which not only felt comfortable and ethical but actually worked – because it positioned me as the expert so that my clients came to me, asking for my help, making it easy for them to decide to hire me.
Now I want to teach you my PROVEN 5 Step Client Attraction System, so you can attract more new clients to you (so you don’t feel like you are chasing after them) – without spending a fortune on advertising and without doing anything which feels unprofessional or uncomfortable.
This System is for you if:
Imagine what it would be like if you could find a way to:
And what if you could do all that in a way which:
My ‘More Clients With Less Selling’ 5 Step Client Attraction System will show you how to:
This System has been developed specifically for professionals who don’t like to ‘sell’ their services, but realise they need to do more to attract high quality prospective clients, more consistently.
The secret ingredient in my 5 Step Client Attraction System is using education-based marketing to create a ‘Client Magnet’. Something which atracts your ideal clients to you, so you don’t feel like you are chasing after them. Something which will educate your clients about why they should get professional help from a lawyer and why they should instruct you. And something which will target up to 67% of your ideal clients rather than just 3% (which is what most marketing does!).
My System gives you all the tools and a step-by-step guide to creating your own ‘Client Magnets’. But creating them isn’t enough. Not only do they need to have the right content (and positioning) to be effective, but you need to target the right clients, in the right way. Then you need to get your Client Magnet in front of the right potential clients. My System shows you exactly how to do that and how to get the best results.
Let me walk you through creating your own Client Attraction System in the 5 Step ‘More Clients With Less Selling’ Programme.
In this module you will create a complete roadmap for your education-based marketing for the next 90 days. In this module you’ll learn I’ll give you my step-by-step planning checklist so you can use not only create a roadmap for what you need to do in the next 90 days, but also have a tool which you can re-use or all your future education-based marketing. By the end of this module you’ll know (and have planned out) exactly what to do, and in what order, to get a consistent flow of new clients approaching you in your chosen area.
This module will show you how to create the perfect Client Magnet for your ideal clients. You’ll learn how to: I’ll give you a step-by-step template for creating your Client Magnet, so you’ll know exactly what to include (and what not to include) to get the best results. So you just need to follow the formula (plugging in your knowledge and expertise) and the results will follow.
This module will show you to create and use an compelling ‘next step’ invitation so that your ideal client will take action once they have read your Client Magnet and they will approach YOU. You’ll learn: By the end of this module you’ll be clear about the next step you want your ideal clients to take when they have read your report and the words to use so invite them that will make them take action.
In this module you will learn the most effective ways to use your Client Magnet to attract more of your ideal clients including: This module also includes my “Turn Your Website Into A Client Generating Machine” checklist, which shows you the critical areas of your website you need to focus on (or fix) on to make sure you aren’t missing out on valuable enquiries from your ideal clients. By the end of this module you’ll have planned out exactly how you are going to get your Client Magnet in front of your ideal clients and the words (verbal or written) you need to use to get them to really want to read your report.
In this module you’ll learn how to create a system to keep in touch and start conversations with those who have read your Client Magnet – so that they are more likely to take up your Next Step Invitation, and more likely to instruct you.
You’ll learn:
By the end of this module you’ll know exactly what to do to follow up with your ideal clients in a way which feel professional and which positions you as the expert and trusted advisor, so you ideal clients welcome your call or email.
So, if you are ready to end the ‘feast or famine’ frustration of marketing and ready to start using client attraction strategies that feel comfortable and ethical but don’t require you or your fee earners to spend more time on marketing, then let me show you exactly how to do that with my 5 Step More Clients With Less Selling Client Attraction System.
To make sure you focus on just one thing at a time, and get it done, this programme is spread out over 90 days. So you will be able to fit this around your client work and you won’t get overwhelmed with too much information or to much to do. Because you will be ‘doing it as you learn it’, the full system will be implemented into your business by the end of the 90 days – this won’t be a set of training sessions ‘waiting to be implemented’.
Here’s how the 90 day programme works:
Bonus No.1 – ‘Identify Your Ideal Client’ Pre-course module: The strategies you will learn in this course can be applied to virtually any type of client or any type of problem that you solve. But the trick to making the strategies a success is to pick just one type of client or problem to focus on at a time. In other words, you implement the strategy the first time helping client type 1 or problem type 2, then you can go back and repeat the strategies for another type of problem or client. To help you get really clear about which types of clients or problems you should choose to start with (and to focus on as we go through this programme) I am going to include a pre-course assignment that will help you get really clear on this. In this assignment, you’ll work through a series of questions that will help you decide which type of client or probvlem you should focus on. Not only that, but I will personally review your assignment to make sure I think your choice will fit well with the strategies I will be teaching you. If not, I will give you personal feedback on this before the course starts and help you find a better type of client or programme to focus on. Value: £200 (including personal review of your assignment)So how do you know which clients to choose?
Bonus no.2 – Two Private ‘Accelerator’ Sessions with me In these sessions we’ll review your progress and your implementation of the trainings and answer any questions you have. This is your chance to get my expert input into your Client Magnet and your marketing strategies, and it will really accelerate your results. Total value: £500+VATI want you to have all the support you need to implement what you learn in this programme and get results. So to make sure you have lots of opportunities to ask me question and get my feedback I am going to give you TWO private 45 minute ‘Accelerator’ sessions with me by phone or Skype.
PLUS You’ll receive these bonuses
Let’s get straight to the point: this 90 day programme is easily worth the investment of £995+VAT– if you got just one more client as a result of implementing this system into your practice then it would have paid for itself (I’m assuming a new client is worth at least £995 to you in profit over the total time that client stays with you).
But we’re not talking about building a system to get you one more client – we’re talking about a system to bring you more clients every month. And, once it’s set up, you don’t need to spend much (if any) extra time on your marketing than you do now – in fact, you may even be spending less time because a lot of the system can be automated. So not only will you be able to attract more clients, but in less of your own time – meaning more time for fee earning and more profits into your pracitce.
But because I know cash flow can be a challenge when you don’t have as many clients as you need, I want to make it even easier for you to say ‘yes’ to yourself and get this system implemented into your practice in the next 3 months. So I’m offering a special “3 pay” payment plan to help you get started easily with an initial payment of just £395+VAT, followed by two further monthly payments of £395+VAT 30 days apart. So you can start implementing the strategies from this programme – and start seeing results – before you finish paying for it.
“I’m confident that when you enrol in this programme and implement the strategies I’ll be showing you, you will attract more of your ideal clients, more often – bringing more fee income profits into your practice. But I want you to be 100% satisfied with your decision to work with me. If at any time during the first 30 days of the programme you are not completely confident that we will produce the results you are looking for, I will give you a full 100% refund of the fees you have paid – no quibbles.”
YES MICHELLE, I want to Attract More Clients with Less ‘Selling’
I understand I will get:
PLUS I’ll receive these bonuses:
PLUS, I know I’m protected by your Personal 30 Day Money Back Guarantee.
I’d like to save money with the £995+VAT single payment option
I prefer to make 2 easy payments of £550+VAT
(payments will be 30 days apart)
If you need an invoice prior to payment then email my team
to request this stating which payment option you have selected.
Payments are processed by The Business Instructor Ltd. You do not need a Paypal account to make a payment – you can use PayPal to pay via credit card.
I’m looking forward to helping you build you 5 Step Client Attraction System that will be bringing you clients for months and years to come.
Yours,
Michelle Peters
The Business Instructor
P.S. The most important thing you can do today is make a DECISION about whether you want to move forward with this programme or not. I know you’re too busy to put anything else on your to put on your ‘to do’ or ‘to think about’ list – so trust your instincts on this one. If it’s a YES, then enrol in the programme today to make sure you take advantage of the special rate and bonuses.
P.P.S. The sooner you enrol, the sooner I can send you the ‘Identify Your Ideal Client’ pre-course module so you can get started.
To contact us please call 020 7275 7471 or email us
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