Free Online Training for Solicitors
and other Professionals Who Want More Clients

The 3 Biggest Mistakes Keeping You
From Attracting Enough Clients

And How to Fix Them In the Next 90 Days

In this no-cost online training session you will discover:

  • The 3 biggest marketing mistakes most professionals (lawyers, accountants, architects, health practitioners…) make that stop them getting as many clients as they’d like
  • Why you need to use a different kind of marketing if you want to attract more clients without wasting money on marketing that doesn’t work
  • A 5 Step System for getting more of your ideal clients to approach you (rather than the other way around) in the next 90 days

One of my clients increased his client enquiries by 30% using the techniques I’ll explain in this training session (and increased the percentage of enquiries becoming new clients by 36% at the same time). There’s no reason why you can’t do the same.

This free training is for you if:

  • you are a sole practitioner or a partner in a larger practice with responsibility for business development and client attraction
  • you don’t have as many clients as you’d like, or you don’t have enough of your ‘ideal’ clients
  • you want to attract more of your ideal clients to you (so you don’t feel like you are chasing after them or doing anything which feels ‘salesy’)

Imagine what it would be like if:

  • you could stop wasting money on marketing that doesn’t work or is too expensive for the return you get
  • you could get more of your ideal clients to approach you, asking for your help
  • you had a constant stream of enquiries from ‘warm’ potential clients and never had to approach a potential client on a ‘cold’ basis ever again.

And what if you could do all that in a way which:

  • didn’t require you to spend money on expensive adverts or leaflets and
  • didn’t require ‘salesy’ techniques like direct mail campaigns or emailing or calling people you don’t know?

I am going to show you how to do just that in a complimentary online training session.

As a former practising solicitor, I understand that you probably prefer avoid the ‘sales and marketing’ part of your business and wish clients would ‘just appear’ so you can get on with the fee earning work that you really want to be doing. So I’m going to show you how to attract more new clients to you (so you don’t feel like you are chasing after them) – without spending a fortune on advertising and without doing anything which feels unprofessional or uncomfortable.

You can attend this online training session via the web (you will be sent the website details) or via phone and you’ll be able to ask any questions in the Q&A session at the end.

About Your Host: Michelle Peters, The Business Instructor

michelle website banner photoI am a former solicitor who now helps lawyers and other professional services firms to get more clients without being ‘salesy’. Then I show them how to improve the profitability of their business by working on all of the 7 Profit Zones in their business (rather than just the 2 or 3 they are probably working on) so they get more fee income from their existing clients, more often, and keep their clients for longer.

After nine years working in the City as a solicitor, I understand that many professionals don’t like the word ‘marketing’ and think it will lead to them compromising their professional integrity or somehow being ‘salesy’. But I also know it doesn’t have to be that way. So I have created this training to show lawyers how to market themselves in a way that feels comfortable and ethical, but which also brings them a steady (and reliable) flow of new clients – so their business can grow and they can make money doing what they are good at.

If you are serious about getting more clients and growing your practice, and prepared to take action to get the results you want, then this training is for you.

I look forward to helping you get more clients.

Michelle Peters
The Business Instructor

 

RECENT TESTIMONIALS

I was attracted by Michelle’s experience and understanding of the commercial legal services market, and asked her to review my firm’s marketing and advise what could be improved. She proposed a more coherent strategic approach, based around knowledge/education based marketing. In the succeeding months we have been working together to implement those plans. She has proved to be as good at looking at the detail as at the big picture. It is still early days but I can already see a significant increase in the number of new enquiries, and the percentage who become clients. In the first 6 months of this year, enquiries have increased by 30% and the percentage of those enquiries becoming clients has increased by 36%. Michelle gives good value and I would recommend her to anyone running a practice similar to mine”. Andrew Park, APP Law Solicitors

“Michelle is a first class business strategist, very result oriented, keeps you up to the mark and has improved my ratio of time spent on chargeable work by at least 50%.” Lynne Brooke, The Brooke Consultancy LLP
“I first met Michelle at her seminar on “Get More Clients Without Being Salesy – Marketing Strategies for Lawyers” at the City Business Library. I have never done any marketing for my law firm but I thought in these difficult times ‘what have I to lose?’. Well I found I had absolutely nothing to lose and much to gain. Michelle showed me how to use education-based marketing to attract more clients. I signed up for her “Get More Clients with Less Selling” programme and she has completely changed my mind on how to market myself and my business. It was not easy and you have to put some work in but I believe it will all be worthwhile. I now feel I have the knowledge and marketing materials and strategies. I need to help me attract more clients. I no doubt will be using Michelle again in the future. She is a pleasure to work with, and always well prepared for our sessions and I have no hesitation in recommending her.” Avril Price, AJA Legal Services Ltd

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